
About Gochujar
Korean ingredients we love, shipped from Korea to you.
한국의 좋은 재료, 당신의 부엌까지
We live and cook in Korea. When an ingredient stands out, we buy it straight from the maker and ship it worldwide in 1–2 weeks.
Shop new arrivals67,000+
parcels shipped
80+
countries
4.9 / 5
customer rating
$0
spent on ads
Our story
The best Korean ingredients rarely leave Korea.

Daniel Oh and Katie Ok started Gochujar in 2019 after noticing something odd. Supermarkets abroad were full of mass-produced Korean brands, while the small producers we bought from at home — the ones making things in small batches, the way their families always have — had no way to reach anyone overseas.
So we became the bridge. We buy directly from those makers and ship from our base in Korea to kitchens around the world.
Behind every great ingredient is someone who has spent a lifetime perfecting it. We make sure the rest of the world gets to taste it.

What you get

$5 flat intl. shipping to USA
Free shipping on 2+ items. No surprises at checkout.

Fresh, small batches
Received directly from Korean producers every month.

Trusted, not advertised
Built entirely on word of mouth.
Why customers come to us
“The closest Korean market is a 1 hr+ drive away. Gochujar delivers to my door - makes it so much easier.”
“I can't read Korean, so ingredient lists didn't make sense. Gochujar's English information made all the difference.”
“Many Korean food products are called 'Korean' but the ingredients are actually from China. Gochujar makes it clear.”
“Many Korean websites require a local Korean number to sign-up. Plus my non-Korean credit card kept getting rejected.”
사랑해요!
The five of us run Gochujar from Korea - with love ❤︎

Daniel Oh
Operations

Katie Ok
Technical

Arin Lee
Procurement

Inha Kim
Fulfillment

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